We deliver custom-built content for new LED installs. If you are in the process of installing new video displays in your venue, and your LED Provider has contracted us to deliver the content fulfillment portion of the job — we will suggest a “Content Development Kickoff Call” to help get the process going.
WHO SHOULD BE ON THE CONTENT KICKOFF CALL?
STAKEHOLDERS – There are a defined/quoted number of Production Hours included in each package, so any/all stakeholders that may benefit from these credits should participate.
PRODUCTION EXPERT – We will need to cover technical details, production equipment in your control room, and cover details on your production workflow capabilities, so we request that your “tech guru” be on board for this call.
APPROVALS LEAD – As we generate artwork we will need timely approvals to sign off on the delivery / fulfillment of content. This person should have authority to approve artwork aesthetic, design, content and brand guide compliance. This person does not need to have technical experience in codecs/formats — we will take care of the complex technical details with your production lead.
HOW LONG DOES THIS CALL TAKE?
Typically we can get this done in :30 minutes. Our first priority is to understand YOUR vision on what types of content we can deliver to make your LED presentation as good as it can be. Secondly, we need to carve out the roles of who’s-talking-to-who (ordering content, technical details, final approvals). Third, we get in to “Creative Discussion” on the aesthetics, look and feel, etc. — and that can take longer than 1 phone call.
WHAT KIND OF FOLLOW-UP CALL IS NEEDED
We suggest a 2nd call take place 1-2 weeks after kickoff to insure that everyone has followed up on their homework assignments from the first call. Typically this 2nd call is more specific to technical and marketing topics, and senior management is not needed. After this 2nd call, it’s basic business of fulfilling the Deliverables, done by our Creative Team and your Tech/Approvals contact person(s).
TYPICAL QUESTIONS WE WILL BE ASKING
1. What was the original “vision” for purchasing new LED Displays? In that vision, are there animations that come to mind? What can we create that will fulfill that original big idea?
2. Are there multiple groups/entities sharing these Production Hours? (Ex: The building management company gets 50% and the tenant hockey team gets 50%).
3. We build most of the inventory using Adobe Photoshop, Illustrator and After Effects. Is your production team able to use, open, modify, and build additional elements using our master files? Or will we need to focus on delivery “playback ready” artwork?
4. Is there a “look” that is already set for the overall aesthetic of what we will build/deliver? If so, please send examples, style guide, etc. so we can work on building emulative designs.
5. If there is not a set “look” – we can provide examples of design ideas. We have an online library of design styles to inspire ideas, and additionally we can provide portfolios of other projects that might help inspire a desired look and feel.
HELPFUL RESOURCES:
Here is a helpful article that goes a little more in depth on the process:
Here are examples of past projects (content packages similar to your project):